Why Luxottica is a Top Company in the Sunglasses Market?
At a sunglass counter or any department store and people are willing to pay hundreds of dollars for the perfect pair of designer shades. Luxottica , a ‘little-known but very big Italian company’ appears to have gained total domination over the world’s eyewear production by making 65 million sunglasses last year; making prescription frames and sunglasses for nearly every designer brand, from Prada and Chanel to Ralph Lauren , Versace and Tiffany ’s, Bulgaria Coach, Ray-Ban and more but they don’t own these brands. Other than these brands around 80% of the sunglasses market has nothing to do with Luxottica, from cheap import knockoffs to designer lines like Gucci , or high-end sunglass specialists like Costa and Maui Jim, Luxottica is not involved with them. Luxottica started as a small tool shop in the Italian Alps has turned into a company that made 65million pairs of frames last year, bringing in $ 8 billion. Luxottica’s global wholesale distribution network includes more than